Naturally Straighter Hair

8.7.14

Want to straighter, smoother hair without chemicals? You’ve got to check out Aveda’s newest product! It’s quickly became one of our favorites and we know it’ll be one of yours too.

Now you can go from naturally curly to naturally straight hair with Aveda’s new Smooth Infusion Naturally Straight styling crème. This amazing new product makes it easier to style your hair into a smooth, straight look and as you continue to use this product to style your hair, it will progressively hold the straighter style longer. As you blow-dry your curls, plant-derived fibers create a locking layer to keep your hair straight, day after day. In testing, 94 percent of product testers said it helped eliminate curl immediately and Aveda found that after five consecutive applications of Naturally Straight, hair will stay straight to up to three washes! Organic cassava root helps form a barrier against even the intense Kansas humidity – so you don’t have to worry about frizz!

Check out this before and after picture by Klay.